This is the first part of a two part article I wrote for Custom Retailer this month. In case you missed it, I am also honored to announce that I was featured alongside the industry’s best and brightest as one of Custom Retailer’s Young Turks of CE in the January issue. Thank you to everyone for the support.
Questions or comments on ROE vs. ROI? Post a comment below, or tweet me: @accessnetworks or @sarahfle.
During the last few years social networking has quickly transformed from niche to mainstream. It is clear that social media is here to stay and stands to impact our marketing strategies forever. If you have embraced social marketing in your business you might have hired a consultant, read a few social-marketing books, or talked to your 15-year-old niece about proper online lingo. Now what? more…
tags: access networks, business, Custom Retailer, Facebook, Google Analytics, Google+, Linkedin, marketing, marketing strategy, ROE, ROI, Social Media, social media marketing, Twitter, Young Turks of CE















